Marketing Portfolio
Cedaleia Graham
Based in Canada
about me
Welcome/Bienvenue! I am a digital marketer and creative strategist based in Canada with experience across campaign strategy, content, and digital marketing. My work is rooted in understanding how people engage online, whether through social content, campaign messaging, or the small creative decisions that shape attention and engagement.
I've worked across public health, retail, and creator-focused spaces, giving me a balance of analytical and creative experience. Over time, I've become especially interested in the relationship between performance and creative direction: what makes something resonate, why certain messaging works better than others, and how brands can show up online in a way that feels current without trying too hard.
My background in Communication Studies at Wilfrid Laurier University, with concentrations in Cultural & Creative Industries and Digital Media Studies and a minor in Psychology, shaped the way I approach audience behaviour and digital communication. I later completed a certificate in Digital Media Marketing at George Brown College, where I focused more directly on campaign strategy, analytics, and digital execution while earning a place on the Dean’s Honour List.
Outside of work, I'm usually chasing a new creative fixation, whether that’s pottery, ballet, or taking my rescue dog, Archie, for a hike; all of which inspire my creativity and perspective.
skills and certifications
Honours Bachelor of Arts, Communication Studies
Wilfrid Laurier University, 2020
Graduate Certificate in Business, Digital Media Marketing
George Brown College, 2022
Google, Fundamentals of Digital Marketing
UC Davis, The Strategy of Content Marketing
Hootsuite Academy, Social Media Certification
HubSpot Academy, SEO
objective
Developed a copy-led campaign concept for Othership that communicates themes of pause, presence, and self-connection through concise, emotionally resonant messaging.
process
Analyzed Othership's brand voice and audience insights to develop a central campaign message, then adapted the concept across paid social and out-of-home creative while maintaining a consistent tone and emotional narrative.
result
Created a cohesive campaign concept featuring platform-specific copy designed to build awareness, strengthen brand connection, and communicate Othership's value through minimal, high-impact storytelling.
copywriting
multi-channel campaign messaging designed to build brand connection
creative strategy
community-focused social strategy for a digitally native lifestyle brand
objective
Develop a creative strategy concept for Kotn focused on increasing audience engagement through creator-led storytelling, emotionally resonant messaging, and socially native content designed for TikTok and Instagram/Reels.
process
Analyzed audience behaviour and recurring patterns across high-performing fashion and lifestyle content to identify which creative approaches generated stronger engagement and emotional connection. Focused on creator-led storytelling, lived-in visuals, softer pacing, and everyday moments that felt socially native to the platform, then translated those insights into a creative direction designed to strengthen relatability and audience retention.
result
Developed a creative strategy concept including content angles, storytelling frameworks, visual direction, creator concepts, and audience insight notes designed to support stronger engagement, deeper brand connection, and more socially integrated digital content across platforms.
objective
Develop and execute a multi-channel digital campaign strategy designed to increase event awareness, strengthen audience engagement, and drive registrations across multiple digital touchpoints.
process
Supported a multi-channel campaign rollout across social media, web, CRM, and digital promotion channels with a focus on audience engagement, campaign visibility, and registration conversion. Coordinated campaign messaging, digital assets, and promotional touchpoints to create a more cohesive user journey across platforms.
result
Contributed to a campaign that increase event visibility and registration engagement across digital channels, including a 23% increase in social media engagement*, a 273% increase in clicks to registration/event content pages*, and a 19% increase in event registrations through coordinated digital promotion and campaign rollout strategies.*
*Compared to 2025 campaign analytics
digital marketing
integrated digital campaign strategy for a large-scale virtual event
full-funnel
digital campaign
AWARENESS
Build visibility and spark interest across key digital channels
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CONSIDERATION
Share session highlights and key event benefits
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REGISTRATION
Drive registrations with targeted CTAs and reminders
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ENGAGEMENT
Deliver a seamless virtual experience and engage live
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RETENTION
Keep the conversation going post-event and nurture the community
email marketing
lifestyle-focused email strategy for audience engagement and retention
objective
Develop and launch a redesigned recurring monthly newsletter that strengthens audience engagement, supports full-funnel campaign communication, and drives deeper interaction with organizational initiatives, events, and digital offerings through a more intentional CRM experience.
process
Concepted and built a new newsletter experience from the ground up, restructuring the content flow, layout, and messaging strategy to better support audience engagement across awareness, consideration and retention touchpoints. Focused on lifecycle communication, mobile-first formatting, content hierarchy, CTA placement, and audience behaviour to create a more engagement-driven email experience.
result
Created a more strategically structured newsletter experience that contributed to a 22% increase in click-through rate*, a 17% increase in recurring subscriber engagement*, and stronger interaction with featured campaigns, events, and organizational offerings across digital channels.
*Compared to 2024 Mailchimp analytics